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Tuesday, February 21, 2012

Radio

Radio, similar to music, has always been a part of my life. It has been forced to adapt to the changing times, to deal with advances in technology in an attempt to maintain its listenership. It is easy for one to see how technology has impacted the radio; it does not seem to be as popular as it was before. Similar to my last post, I will be offering up what I believe to be the 5 "big ideas" expressed in the section on radio in my textbook.

1. In 1996, the U.S. Government attempted to help the radio and recording industries through a process known as deregulation, by passing the Telecommunications Act of 1996. Under this act, companies were not limited to the number of radio stations they could own. However, instead of stirring up competition like it intended, it simply allowed bigger companies to gain more control over the industry. Also, because of this act, the recording industry underwent a series of mergers. This led to the domination of 4 major labels, which are sometimes referred to as "the majors". These labels are Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI. What was intended with this act was not what came into fruition. This act simply made it possible for companies and labels to gain even more control over the industry than they previously had.

2. It was interesting to learn about the competition among different types of radio stations. For example, in the 1990s music programming found itself competing with what is known as the "morning zoo" format. I had previously heard of this format, but I never truly knew what it was until now. This format took on something similar to a talk-show, by incorporating music, staged stunts, and pop-culture commentary throughout its broadcast period. At a time similar to this format's beginning, MTV developed a similar strategy, adding lifestyle programming to its agenda rather than simply offering up music videos.

3. I found in intriguing how the book pointed out that although Internet radio has had an impact on traditional broadcast radio, it is simply a way of better utilizing technology in the changing times rather than killing the radio. This increasing reliance on the internet has forced the radio and recording industries to change their ways in order to avoid extinction. Internet radio offers the same music, reaches the same audience numbers, and is a lot cheaper to operate. Reading this chapter definitely has me looking to see how the industry will scramble to remain in existence.

4. This chapter also offered up the significance of satellite radio, which is also becoming a popular choice among consumers. Satellite radio stations offer more specific music. They stray away from the overplayed traditional playlists, are commercial-free, and allow for hundreds of channels that offer diverse genres of music.

5. A final point I found to be interesting and important in this chapter was the part about iTunes. It is incredible to see the popularity this program achieved in less than ten years. Beginning in 2003, iTunes has achieved extreme recognition, being accountable for 70% of music sales WORLWIDE! The numbers are incredible! iTunes has sold more than 9 billion tracks; it is one of the main sources of internet downloads. While good for sales of music, it has an extreme effect on the radio industry, and I look forward to seeing what comes next.

So, those are the ideas that I feel were the biggest in the section on radio. Radio, from it's beginning has been a staple in the lives of Americans, but changes in technology and society have affected its popularity and threatened its success. As the world continues to develop and change, I am eager to see what will become of it. Will the radio soon cease to exist? Will the internet take over the music industry?

Tuesday, February 14, 2012

Music

Music is a form of art that has been a part of my life for as long as I can remember. My generation has grown up with it's presence; it's influence is seen all around. It completely boggles my mind to think that at one point in time it did not exist! I cannot picture a world without music. While reading this chapter in my textbook, I learned a lot of information that I had no previous knowledge of. It was cool to learn about how music came to be what it is - how it started and developed over time. Choosing the "5 big ideas" from this chapter is a lot more difficult than it seems, because I believe a lot of this information to be of importance.

1. The first topic I came across that I felt could be considered a "big idea" concerned Emil Berliner's invention of the gramophone. Although this is a piece of history, it had a serious affect on the music world today. It led to the development of modern music! This invention gave people the possibility to change the recording in the form of a plastic disc. This plastic disc would eventually become the record, which would lead to CDs! Besides the benefit to the consumer, these discs were a lot cheaper to make and could be mass-produced. Due to the gramophone, the record industry as we know it was begun! This is just one example of how much history affects the future.

2. The creation of MTV had a tremendous impact on the music industry. Beginning on August 1, 1981, Music Television (MTV) broadcasted music videos on a 24-hour basis. This allowed the television to become the most popular way to promote an artist. Visually seeing the music made people wish to own it all the more, in turn leading to increased music sales.

3. The social and cultural movements of the United States changed the style of music quite often. It led to new genres being established, some of which are still popular today. The 1960s were a time of great protest. People let music be their voice, generating music styles such as folk music, psychedelic sound, and folk rock. Folk music was sometimes referred to as the songs of protest, while folk rock was geared more towards the younger crowd. Psychedelic sound came out of artists' experimentation with psychedelic drugs, which they believed enhanced their musical abilities.

4. Learning about the development of rock 'n' roll music was interesting for me. I was not aware that its title was the slang term for "sex" - I don't think many people are knowledgable of that. It started in the 1950s and derived from R&B (rhythm & blues) which had it's roots in blues music. With these genres being so completely different, I was not expecting rock 'n' roll to stem from R&B.

5. The 1960s also saw Americans looking for something new and exciting. This was around the time the Beatles came to America. The Beatles greatly changed the culture of our country - it was because of them that other British artists were able to achieve success in America. What I found to be interesting was that this influx of music from England was known in America as the "British Invasion." I can see where the title is coming from, though, as American artists probably believed their careers were being put into jeopardy because of the artists venturing in from overseas.

So, if I had to choose 5 big ideas from the chapter on music, those are the ones I would choose. This information gives us insight into what the music industry was like in its early stages. Everything has to begin somewhere, and it was interesting to learn about where music did.

Friday, February 10, 2012

The Grammy's

Everyone knows about the Grammy Awards - they're the most prestigious award show for the music industry! It is an honorable thing to win one of these coveted awards, mostly because artists are nominated and voted for by their peers in the music industry. Have you ever made a guess on who was going to win what? Well, that is what I am going to be doing in this blog! I will make my predictions and then, on Sunday, see if I got any right!

Let's get started!

Record of the Year: Rolling in the Deep by Adele.
Let's face it, we know Adele is going to win! Her songs dominate! While I was a fan of this song when it first came out, the radio overplaying it kind of killed it for me. The popularity of her music has soared in the past year, and although I am no longer too fond of this song, I definitely think she deserves it!

Song of the Year: Rolling in the Deep by Adele.
My reasons for this are the same as the previous - Adele kills it! Her voice is amazing! No matter if you are a fan or not, I bet you find yourself humming along to her songs every once in a while. Considering I only know 3 out of the 5 songs listed in this category, I believe Adele is the top contender.

Album of the Year: Born This Way by Lady Gaga.
Almost anyone you ask would admit to being a fan of Mother Monster! You sing along to her catchy tunes and look forward to whatever crazy outfit we'll see her wearing next. Her songs are catchy and make you want to get up and randomly start dancing; I truly believe she will win this!

Best New Artist: Nicki Minaj
Although I am not the biggest fan of this woman, Nicki Minaj has achieved extreme popularity in the past year. Her style and music is completely unique; her songs are consistently playing on the radio. Besides, after seeing her sing with little Sophia Grace Brownlee on the Ellen Degeneres show how can you resist?

Best Pop Solo Performance: Firework by Katy Perry
Katy Perry is well-liked by everyone and this song has an important meaning. It talks about being yourself and not being afraid to show it to the world. It is powerful and moving, and Katy Perry puts on an awesome performance. She brings the message to life in an incredible way! I have always been a fan  of Katy Perry; I honestly hope she wins!

Well, there you have it - my votes for the 2012 Grammy's! I cannot wait until Sunday night; I hope some of my predictions were correct!


Wednesday, February 1, 2012

The Big Ideas of Print Media

Print media - while still something of importance - is not relied upon as much today as it was in the past. While reading the chapter on print media, I learned a number of new facts that I found to be important and interesting. The purpose of this blog post is to offer up what I felt were the 5 big ideas that were touched upon or explained throughout this chapter. These are not necessarily what everyone might consider to be "big"; it is just my opinion.

So, without further ado, let's start!

1. One of the first topics in this chapter grabbed my attention immediately. It was concerning the idea of who the first newspaper publishers were. Did you know they were just printers and editors? They added on the task of publishing to their agenda as a way to increase their profits. If a single printer could not do it alone, they would team up with someone of the wealthy and educated class. In return, the wealthy person would offer financial support and provide opportunities for the printer/editor to offer up editorials.

2. Learning about how magazines began, finding out just how different they were from today, was another topic I found to be of great importance. While magazines today are quite small, they were originally between 60 and 70 pages, making it incredibly difficult for postmen to carry. The words were printed incredibly small, and pictures were a rarity. Instead, woodcarvings or engravings were used as illustrations. Sometimes, when there was not enough important information to print, large sections of books would be published in their place!

3. George Creel, who was head of the Committee on Public Information, chose to divide news into three categories. This was something else I found to be important. The first category was called "dangerous news". It included news about military movements in the U.S. or possible threats from other countries. This news was not printed. The second was known as "questionable news". These were rumors about actions made in or by the U.S. and needed approval before it was printed. Finally, the third category was "routine news", or any news that did not fit into the previous two categories. This was the only area of news that did not require authorization to be printed.

4. Also concerning the topic of news, I found the three varying news formats to be of interest as well. Commercial press reported on trade and business; it received it's financial support from the sale of advertisements and promotion of products. Partisan press was mainly concerned with political topics, acting as the voice of the political parties. This type of press received support from the political contributions it received. The penny press was what I found to be the most interesting. Each paper only cost a penny! It was more geared towards the entertainment area of the news, featuring advice columns and fiction articles. It's funding came from the sale of it's papers - it paid for itself!

5. The final topic that caught my attention was the invention of the telegraph and the way in which it affected the newspaper publishing business. Obviously, telegraphs were quite expensive in their infancy. When owners of newspapers wished to use a telegraph to print, they were often charged by the  word! This led to articles becoming shorter, often causing interesting facts to be cut out in favor of what was necessary. It led to the inverted pyramid structure of writing to be discovered, where the most important facts are listed first and everything else flows from that.

Like I said before, you may not agree with me on the topics I chose, but these are the 5 ideas I felt to be "big". They grabbed my attention and had me wanting to learn more. Although print media may not be relied on or used as much as it was, it is still something interesting to learn about. It is a part of our history and it is what led to all that we have today.